INNOVATIVE NEW FOREIGN EXCHANGE START UP BUSINESS

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Contest winning design

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This customer received 93 logo designs from 32 designers. They chose this logo design from Taylor Design as the winning design.

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Logo Design Brief

We are a new technology start up, who’s aim and vision is to radically change the way that businesses interact with foreign exchange providers and to increase the tools available to make more informed and objective decisions about hedging their foreign currency exposure.

We are a business that is looking to offer our customers a platform or “dashboard” that links to peoples accounting systems as well as to their banking providers and provides simple, visual tools to assist with decisions around “hedging”. (Hedging is a commonly used tool to assist companies with foreign currency exposures by reducing uncertainty of future market movements).

Our target market will be primarily a small to medium sized business that import and export goods and services. We will be dealing directly with CFO’s and other managers within the business and therefore the logo must appeal to this type of person i.e. professional, accounting background but also they will likely be early adopters and embrace new technology.

The business brand needs to speak credibility but it MUST speak of innovation, cutting edge technology.

We need the logo to have the ability to change the name to com.au, co.uk, .ca etc. in the future. We are open to any designs, colours or styles but likely we will have a white background on website. We would like to have some type of graphic incorporated in to the design.

This design will be used as the basis for everything from website through to stationary, business cards etc.

Key things to think of:

Connecting multiple data sources within a business to one platform - a network, Foreign Currency, Cloud technology, SaaS, Innovative tools and technology, New to the market

We are very open minded and looking forward to your great designs!

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Updates

Happy to accept concepts without the subheading: "Innovation in Foreign Exchange" if it limits your options. 
Added Tuesday, June 19, 2012

$80 increase in first place prize money!  One day to go so please submit any designs ASAP so I can give feedback
Added Wednesday, June 27, 2012

Industry/Entity Type

Accounting

Logo Text

CurrencyExposure.com


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We would like the logo to have the a main heading with a subheading underneath:

    CurrencyExposure.com (Main)
    Innovation in Foreign Exchange (Subheading and underneath)
Nice to have
  • Would be good to to have an icon, graphic or something other than just words.
Payments
1st place
A$440
Participation payments x 2
A$20
Total
A$480

Project Deadline
28 Jun 2012 11:40:26 UTC
Language

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