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This customer received 128 logo designs from 43 designers. They chose this logo design from nicholash as the winning design.
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Logo Design Brief
We are a new Energy Services (mostly oil) company based in the Kurdistan region of Iraq. We need a logo designed for use in all the usual places (business cards, letterheads, website, gifts etc.).
We do civil construction works (building roads, and rig pads), waste management, environmental reports etc.
The following summarises what we 'think' we want:
* Our customers are large oil companies so we don't want anything too crazy.
* We're not sure about colours but probably not blue.
* We want the design to be reasonably simple but we're looking for something that is more than just a fancy font.
* Please think about the array part of our name and consider ways that may be represented by the logo. I know it's not easy, it's not a computer array so much as an array of things neatly fitting together.
Array:
1.
an impressive display or range of a particular type of thing.
"there is a vast array of literature on the topic"
2.
an ordered arrangement, in particular.
The name of the company is GrandArray and this as well as the words Energy Services should be included in the logo please.
Updates
Project Deadline Extended
Reason: Sorry, competition extended because we're terribly busy at work and haven't been able to provide prompt feedback for which I do apologise. We have however made the competition payout a certainty as I'm sure we'll get a design we love.
Regards
Added Sunday, April 06, 2014
First of all, my apologies for asking you all to check out the
designs that remained after the first round of eliminations. A few of
you pointed out that you can't see each others designs, I didn't realise
this was the case on DesignCrowd.
Onto today's update, please consider the following along with the updated brief:
*We don't want an oil drop in the design.
*We don't want a gear or cog.
*We do want a chunky non-serif font.
*In the absence of anything obvious related to a grand array (what's one
of those anyway), can we please try one of three separate options
(we're not sure which will work best and it depends on your
submissions):
1 - Something simple but abstract.
2 - The letters G and A formed into a pleasing logo.
3 - Something non-abstract relating to Kurdistan (minaret, mountains, sunshine, partridge, other kurdish animal etc.).
I hope this gives a few different paths slightly more specific than
before for some further submissions. We have a few designs that we like
more than the others but the competition is still wide open so please
submit as many different designs as you can and we really want to be
able to award a winner before the 12th.
Added Sunday, April 06, 2014
Project Deadline Extended
Reason: Still not quite there...
Added Saturday, April 12, 2014
Project Deadline Extended
Reason: To get poll results and make any final minor changes. Almost there now, thanks for your patience.
Added Tuesday, April 15, 2014
Target Market(s)
Large oil companies.
Industry/Entity Type
Construction
Logo Text
Grand Array Energy Services
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1 - Something simple but abstract - OR -
2 - The letters G and A formed into a pleasing logo - OR -
3 - Something non-abstract relating to Kurdistan (minaret, mountains, sunshine, partridge, other kurdish animal etc.) - OR -
4 - Incorporate something along the lines of a molecule pictogram (carbon maybe)/ 3D geometric shape - OR -
5 - Incorporating an Ouroboros might get some bonus points but it should be very simplified (i.e. not look like a serpent)
Should not have
- Please DO NOT USE:
* GAES for the logo, GA is fine, but GAES is not.
* Oil drops - yes I know we're in the oil game but EVERYONE has oil drops.
* Gears/ Cogs - I'm not sure why so many people chose to include these but I'm not sure they're relevant.