Multi-screen DIY web design, hosting and domain name brand needs a new logo
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This customer received 66 logo designs from 30 designers. They chose this logo design from Sonya as the winning design.
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Logo Design Brief
We need a new logo design which will form the basis of a complete brand overhaul for YourWebsite.com.au. The new brand will have more of a focus on giving small businesses the tools to create and manage their own websites easily and simply - and across online, mobile and tablet. On top of paid services, the site will be a free community for small business owners with tools and hints to market themselves successfully online, and advice on how to do "better business" in general. Simplicity and multi-screen are key - we don't want to be seen as too corporate, but more of a partner to small businesses around Australia.
Target Market(s)
Australian small business owners - anyone from the local bakery to a law firm. For them, sorting out their website and then keeping it maintained is a chore - we want to make it simple and easy for them.
Industry/Entity Type
Small Business
Logo Text
YourWebsite (YourWebsite.com.au also considered)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- No must-haves - we're looking to lean on your expertise in designing this logo, and it's going to form the basis of our entire digital identity overhaul.
Nice to have
- Screens (Mobile phone, tablet and PC) could be used to showcase that through YourWebsite, your digital presence works across all devices.
Should not have
- No cheap and nasty graphics! The identity should be friendly and personable, but still modern and clean.