• US$200

• 27 designs

• 14 designers

---

Logo Design Brief

We need a logo design for a new company based in Miami called MaverixLab. MaverixLab. We are a business accelerator and a global innovation center supporting disruptive, “game changing” businesses based in Miami (one of the most dynamic cities in the world).

MaverixLab furnishes a rich ecosystem of services essential to the success of emerging technology companies. We bring together entrepreneurs, investors, large corporations, professional service providers, governments, NGOs & non-profits and educational institutions to drive collaborative innovation, successful market adoption and growth. Our methodology provides a market-oriented portal linking entrepreneurs, their ideas, products and services with capital and supportive relationships that will drive the innovation economy.

The name is a combination of (1) the word maverick, meaning an unorthodox or independent-minded, individualist, nonconformist, free spirit, original, eccentric and (2) the word lab meaning a place equipped for experimental study or for testing and analysis. MaverixLab was chosen for a number of reasons that include the fact that Miami is a critical component of the maverick ethos. Please also look at www.maverixlabs.com for color options and the denim texture (not a mandate to use these colors just an option). Miami should be considered as you think through designs. In addition and as you consider the design there might be a play on which of the letters are capitalized and which are small. I want to avoid any and all stereotypes of Miami...no palm trees or beach chairs, this is the urban side of Miami. It is not slick. I would lean more towards the starck easily legible...think Apple in terms of design approach. This will be used on letterhead and business cards

Target Market(s)

Young entrepreneurs age 21 to 30 and venture capital investors age 45 to 53.

Industry/Entity Type

Professional Service

Logo Text

MaverixLab

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.