• US$220

• 24 designs

• 6 designers

---

Flyer Design Brief

Objective

Design a high impact elegant and classy flyer for distribution at mall entrances, homes etc. by promoters. The intent will be for the Target Audiencce to retain the flyer beyond just a cursory glance.

Format & Size

We are looking for two versions,

a) A5 size Double Sided printing
b) A4 size Four Sided printing

Overall Look & Feel

The creative suggested should align with the logo - its subtle yet distinctive style. The colours used would be a good reference to the kind of contrast colours we would like used for the Flyers as well. The flyer must stand out from the scores of flyers received each day by Coonsumers

Target Audience

- Woman in he age group of 20 - 50 yrs
- Literate, Outgoing, Social
- Urban, travelled internationally
- English speaking

Description of Business

We are a high end retail store targeted at woman. The store is located in North India in a high end mall. The store offers Cosmetics, Lingerie, Herbals, Fashion Jewelry, Fabric & Readymades. We offer an uncluttered highly sophisticated environment for consumers to shop at leisure.

The store is bright and features fresh flowers (Lilies) to make it more welcoming.

Brands Carried

We carry the following brands by category,

a) Cosmetics - Maybelline, Revlon, Lakme, Olay & L'Oreal
b) Lingerie - Jockey, Amante, Lovable, Enamor, Triumph, Bewitch
c) Herbals - Biotique, VLCC, Shahnaz Hussain, Lotus, Neutrogena, Himalaya, Garnier
d) Accessories - Bare Essentials, Basic Care

Social Networking

Prominent mention of the store's Facebook site encouraging Consumers to 'Like' us on FB

Store Address & Timings

The store address and business hours of operations must be prominently mentioned.

Photographs

Please use royalty free images from your own stock library to add to those uploaded. Else, if you recommend we buy high quality imaages, please let us know.

Logo Colors & Fonts

0/11/0/22; 12/23/3/39; 1/0/5/12; 0/0/0/36; 3/18/2/37; 0/20/0/37; 1/1/1/37; 0/20/20/60

Font used is Bodoni MT Condensed

Target Market(s)

Woman in age group 20 - 50 yrs

Industry/Entity Type

Environment

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Brands Caarried
  Store Address
  Store Timings
  Facebook Like Statement

---

Files

Download all files - 1.9 MB