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Logo Design Project
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This customer received 34 logo designs from 14 designers. They chose this logo design from bluejet as the winning design.
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A$200
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34 designs
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14 designers
Logo Design Brief
We need a logo design for a company changing name from *** Niche Australia and**** to Niche Lighting. The business imports, markets, distributes, wholesales and retails Commercial and industrial LED lighting from Europe. (Street and factory lighting. Lighting for mines and councils, carparks and not for residential houses). Whilst other products of LED lighting will be sold within the business the main focus is the german designed European Made LED Lights.
The manufacturer has been making led lights for Mercedes, BMW and Audi for more than 10 years.
I don't want the logo to reflect their image however you will get information about the products there and the value they have.
They quite simply are the best lights available yet we don't want to say that. When you see them you know they are the best.
It is an environmentally safe product and does save energy (Power Consumption) At least 50 to 75% on average when No maintenace is factored into the equation . It is not the future in lighting it is the now. The price structure is not high and they have a very good price Quality ratio.
While I will be trying to sell to the end user most of the time I will be talking with engineers and large company ceo's and the like so it has to be very professional and not tacky. I do need this logo straight away. The change of business name has been a quick and unexpected decision.
Updates
Hello Everyone
Added Sunday, July 01, 2012
Target Market(s)
The market is varied from shopping centres to mines and councils to car yards. Electrical engineers to architects.
Industry/Entity Type
Residential
Logo Text
Niche Lighting
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- even though I have not upgraded to non refundable, I am wanting to go ahead with the best and most suitable design. I have heard great things about this site and I am only seeking designs from here. Thanks and good luck.
Nice to have
- I have used semaphore in previous symbolism. If an an abstract design had those features it may be nice. You have open license though.
Maybe look for inspiration from the Gods of light. Apollo, lugh etc
Should not have
In relation to the attached file. It was an ad I had made for the business.
Some of the wording is from me.
Do not use advanced lighting solutions