35 YEAR OLD SWIM SCHOOL NEEDS UPDATED LOGO ! Help!!

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This customer received 149 logo designs from 64 designers. They chose this logo design from damakyjr as the winning design.
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Logo Design Brief
Hi creative people! My swim school needs a redesigned logo. I have been in business for 35 years and our logo has major brand value but needs a little updating as we launch a new location. I am a little tentitive about changing what works however we want to stay current and go for a updated look. The old logo with a new look is what I am after!
THE company name is : AUSTRALIAN SWIM SCHOOL Please go to www.australianswimschool.com to see our current logo. We are known for our koalas and I would like to keep at least one in the logo. Our colors have been red,white and blue. I would like to see the current colors or change up and use blue, green, browns. the final design should communicate Australia ,waves,koala(s), swimming longevity, consistency and a modern updated look. I am open to a subtle change of current logo or a new look altogether Good luck!!
Updates
Thank you everyone for sending in all your creative designs. I have selected a winner. I thank you for your time!
Added Tuesday, August 07, 2012
Target Market(s)
families, kids, parents, seniors, schools
Industry/Entity Type
School
Logo Text
Australian Swim School
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- waves
koala or koalas
contemporary look
Nice to have
- gradated colors
aussie flag
aboriginal dot design
bommerang !
appeal to all ages
should look good on shirts, stationary, etc
would be nice to see the old logo with new look
Should not have
- not too cutsy