• US$200

• 40 designs

• 16 designers

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Logo Design Brief

We are launching a New England lifestyle clothing brand for fall/winter 2014 in Boston, MA called Hook & Twine. We like to play with the juxtaposition of traditional New England heritage (outdoors... fishing... sailing... surfing... etc) with a modern high end city twist.

We do not want color to be a major factor in the logo. We are looking for something simple, clean and modern. We want to incorporate a traditional fishing hook into the logo.

When we head towards garment manufacturing, we want customers to be able to "peel away the logo" to truly make it their own. (EX: We want our woven shirts to have an actual fishing hook where the logo traditionally goes inside the shirt. Once the shirt is purchased, customers should be able to remove the fishing hook from the shirt. A simple shape should remain on the shirt... just part of the "logo." How the fishing hook is temporary placed on the shirt should be considered as part of the overall "logo" design. )

Feel free to reach out with any questions. Looking forward to seeing your idea!

Industry/Entity Type

Clothing

Logo Text

Hook & Twine