• €220

• 142 designs

• 48 designers

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Logo Design Brief

We currently have a logo that we are looking to change.
Our slogan (which will remain) is: Taste the passion. Feel at home.

We are Restaurant One, a fine dining restaurant that started from the ground up 5 years ago. Our restaurant carries one Michelin Star. Our mission is to provide our guests with an extraordinary dining experience. Tantalizing dishes, unexpected wines, house-made cocktails and convivial service in a comfortable setting.

In August of this year we will be moving (within the same city) to a 'new' location, buzzing to be the city's new cultural hot-spot. The building: an old factory with original bones dating to 1810, screams industrial from the inside out. Our new look: industrial essence, soft touches of white table linen, fabric accents and a cool-blue carpet runner contrasting against the otherwise bare, polished concrete floor. The feeling: chic, relaxed, lounge, elegance, inspiring. What you won't find: pretentiousness, 'stuffiness', arrogance.

We are young, energetic, and innovative. Our guests are of all ages, looking for the common denominator: an evening in which to relish in the tastes and ambiance that are synonymous with a dining experience at Restaurant One.

Our evolution since opening our door five years ago has been a natural progression. We want our new logo to reflect who we are now.

The new logo (unlike the old) doesn't necessarily need to incorporate the word 'Restaurant'. We'd like our logo to be able to be used with and without our slogan attached to it.

We are thinking along the lines of the industrial look/feel for our new logo. Something clean, chic, and edgy.

Target Market(s)

The guest looking for more than a meal; a dining experience, ambiance, service, to have the senses tantalized by amazing tastes, textures and aroma's.

Industry/Entity Type

Restaurant

Logo Text

One

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Chic

Nice to have

• Graffiti perhaps.

Should not have

• No frills and lace, nothing old-fashioned, or cutesy. No chef's hats/knives/spoons/stars. Nothing 'cartoonish'. Not retro.