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This customer received 232 logo designs from 109 designers. They chose this logo design from Whitespace as the winning design.
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US$900
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232 designs
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109 designers
Logo Design Brief
We have a logo that we've been using for 10 years. I like it - but it's become stale, and it has elements that were very common in logos 10 years ago - features that a lot of design experts will say are overused. I'm looking for something that hopefully (but not required) has some continuity with the old logo but presents a fresh, hip, modern feel without looking like everyone else's logo.
I prefer to stay with burgundy and gray but don't have to - any ideas that are submitted in different colors do not need to be resubmitted - I get the idea of what it can look like.
If our company were an animal, we would be a duck because of a duck's versatility in various weather. If we were a car, we would be Range Rover for luxury off-road and city driving. If our company were a tool, we would be a leatherman.
I don't know what else to say to describe us - we are a small firm that is very versatile. We are not a discount wholesaler. We are a premium service provider.
The logo I'm looking for cannot have a lot of fine detail that gets lost when it is printed small - it needs to look good when it is small and it needs to look good when it is reduced to just 2-color.
Thank you for your patience and for the designers that are still interested, please ask questions and I will be more than happy to provide answers. Criticism is also welcome as it will help me from making the same mistake twice.
Target Market(s)
Small and Medium size businesses looking for a firm to entrust their IT needs. Our target decision maker is the owner of a 40 employee business or the CFO of a 400 employee business.
Industry/Entity Type
It Company
Logo Text
VersaTel Net
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to look good when it is small or in only 2 color.
Nice to have
- Continuity to our old logo would be nice, but not an absolute requirement.
Should not have
- Cannot have too many details.
