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Snowden Marine Group
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This customer received 305 logo designs from 72 designers. They chose this logo design from LogoShop as the winning design.
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US$440
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305 designs
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72 designers
Logo Design Brief
We need a logo for Snowden Marine Group, a company that will own and operate several marinas (current marina - Fair Point Marina) and a yacht brokerage and new boat dealership (Empire Yacht Sales). Our principal market is upstate New York but we might expand across the Great Lakes. Our company is dedicated to providing extraordinary experiences to our customers. We are know for our intuitive, professional and friendly service, and for creating wonderful summer memories for our customers.
The Snowden Marine Group name and logo will be used as an overriding brand for our other businesses (like Hilton is for many of its hotel brands). We would like the design to have a graphic element or a "look and feel" that can be carried over to our other company/brand logos. The winning designer would most likely be hired to modify our logos for Fair Point Marina and Empire Yacht Sales as part of the overall Snowden Marine Group brand.
Updates
We should have mentioned in our initial project brief that our marinas serve both power boaters and sailboaters. Because of this we would prefer not to show a specific powerboat or sailboat art element. We would like the design to appeal to both types of customers. Thank you.
Added Friday, August 03, 2012
We have received so many wonderful designs but want to provide some additional feedback to help. We are looking for something more abstract, and slightly more modern. We want to avoid using boats (or parts of boats like a ship's wheel) and try to use an element that captures more of the lifestyle of our marinas such as an abstract sun or wave. Our locations are located in the Great Lakes region but have more of a resort feel. We offer relaxation, friendship, personalized service, the allure of the water and the outdoors.
Added Monday, August 06, 2012
Target Market(s)
Boaters, ages 30-65, middle to upper income range
Industry/Entity Type
Hotel
Logo Text
Snowden Marine Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Our marinas serve both power and sail boaters so ideally the design should not have either a power boat or a sailboat. We also would prefer not to have a stylized "S" type design (i.e., to bring attention to the first letter of Snowden).