• US$240

• 50 designs

• 12 designers

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Label Design Brief

The Company
Muscle beer is an exciting new brand of ‘fit beer’ targeted at fitness enthusiasts as well as beer lovers. Muscle beer is a craft beer with added protein which can be used as a post work out recovery/leisure beverage. The target audience is generally male, 18-30 years old.
We need label/graphic design of the product to appear on our website www.musclebeer.co.uk

The Project
The project is to submit four designs, one for each flavour:
• Larger
• Honey Ale
• Banana Ale
• Zero Alcohol

The design of each flavour must be differentiated, yet have a consistent theme throughout all flavours. At this point Muscle beer has no official logo so feel free to incorporate this into the design, although this is not absolutely necessary.

The label/design should include the following basic information:
Brand name: Muscle Beer
Type: Larger/Honey Ale/Banana Ale/Zero
Tag: 7g High Quality Protein
Alcohol percentage: 4%/Vol (0%/Vol for the Zero alcohol version)
Volume: 300ml

Brand Guidelines (designs not necessarily limited to these)
Font: Aldrich
Main Colours: Blue # 005fbf Orange # ed7000
Basic beer bottle image attached.

The final design will be displayed on (but not limited to) the website www.musclebeer.co.uk

The winning designer may be contacted for future projects and opportunities with Muscle Beer.

Target Market(s)

The target audience is generally male, 18-30 years old.

Industry/Entity Type

Fitness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The label/design should include the following basic information:
  Brand name: Muscle Beer
  Type: Larger/Honey Ale/Banana Ale/Zero
  Tag: 7g High Quality Protein
  Alcohol percentage: 4%/Vol (0%/Vol for the Zero alcohol version)
  Volume: 300ml

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