• US$400

• 83 designs

• 14 designers

---

Logo Design Brief

We need a logo design for an existing third generation family business with multiple locations called Haggard Chiropractic. We provide healthcare to many types of patients, but we want our logo to appeal specifically to our two primary target markets:
1. Auto-debit: Patients who will commit to, pro-actively participate in, complete and pay for (regardless of insurance coverage) a program of care due to a strong desire to relieve physical pain or proactively prevent a problem. Due to their commitment, these patients will usually agree to pay for their program with an auto-debit program. Thus for simplicity, we will refer to them as the auto-debit market.
2. Personal Injury: Patients who have sustained significant personal injury, such as in a motor vehicle crash or on the job injury. These patients’ care is usually covered by a third party, such as someone else’s auto-insurance or worker’s compensation insurance.
We would like to see designs that use at least one color known for high visibility and retention:
1. Red
2. Orange
3. Yellow
And we want to see designs that use the colors brown and black to provide the emotional associations of rich, reliable, high in quality and warm.
We want to see designs that use an oval shape due to its high visibility, retention, preference and ability to evoke emotional gratification of a deep-seated and primitive nature.
We want to see designs that will perform well in color or black and white. The logo must be simple enough to be scalable for use in electronic media, printed materials, clothing and signage. We want to see logo designs that can be combined with either unique selling proposition of our primary target markets. We plan to vary the electronic media, printed materials and clothing to target market each primary target.
We want designs that are in alignment with our positioning strategy, unique selling proposition and positioning statements for both primary target markets.
1. Auto-debit Market:
a. Positioning Strategy: Haggard Chiropractic provides dependable pain relief by treating the cause of your problem and increases your ability to enjoy life. We care for you like you are one of the family. We limit our practice to those we know we can help because we value your time and money. We ensure your progress through constant health measurements and providing evidence-based healthcare.
b. Unique Selling Proposition: Changing lives with trusted hands since 1959.
c. Positioning Statement: We provide life-changing, dependable pain relief by treating the cause of your problem.
2. Personal Injury Market:
a. Positioning Strategy: Haggard Chiropractic has been providing accident victims with comprehensive injury assessments and trusted pain relief since 1959. Haggard Chiropractic ensures that all aspects of your injuries are understood, detailed and properly addressed through accident reconstruction science. Haggard Chiropractic understands the impact injuries have on your life and maximizes patient convenience and comfort during assessment and care.
b. Unique Selling Proposition (depending on audience):
i. Trusted injury care since 1959. (Attorneys)
ii. Trusted care for accident victims since 1959. (Public)
c. Positioning Statement (depending on audience):
i. We have been providing trusted injury care and detailed accident analysis to satisfied patients since 1959. (Attorneys)
ii. We have been providing trusted injury care for accident victims since 1959. (Public)

Target Market
We want to see designs that can perform well to both of our primary target markets.
1. Auto-debit Target Market: Age: 40, Gender: 60% male, Occupation: Blue collar, Income: middle class, Employment status: 84% employed, Education: Technical trade related, Marital status: 66% married, Location: 2.36 miles from office, Race: 55% White, 40% Hispanic
2. Personal Injury Target Market: Age: 33, Gender: 53% male, Occupation: Blue collar and service workers, Income: lower middle class, Employment status: 68% employed, Education: high school to college, Marital status: 38% married, Location: 4.52 miles from office, Race: 60% White, 35% Hispanic

Target Market(s)

Please see task description.

Industry/Entity Type

High School

Logo Text

Haggard

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• At least one color known for high visibility and retention:
  1. Red
  2. Orange
  3. Yellow
  And the colors brown or black, possibly both, to provide the emotional associations of rich, reliable, high in quality and warm.
  
  Oval shape.