Cat Tree Producer needs a logo for the brand "Katzen Eldorado" (engl. cat's el dorado)

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This customer received 98 logo designs from 21 designers. They chose this logo design from AizerDS as the winning design.
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Logo Design Brief
We need a logo for our new brand: "Katzen Eldorado" in english cat's El Dorado. We produce cat trees or scratching posts, which are made out of natural wood. The wood comes from nearby forests, which is ecological very good. A typical example of such a forest you find in the attachment. The cat trees are handmade and without any chemical substances. They are robust and also individually made, if wished. A good logo should always picture the brand name, evoke good feelings and if possible integrate some aspects of the brand core (natural, handmade, individual, ecological, perfect fit and cosy for the cats, local trees)
Updates
Project Deadline Extended
Reason: We provided some more feedback.
Added Friday, May 23, 2014
Thanks for all the works. We decided on Aizer's logo. Sorry for all that weren' selected.
Wish good success.
Patrik
Added Thursday, May 29, 2014
Target Market(s)
Every cat owner, who wishes a healthy and for the cat designed cat tree. It is also an elegant tree which fits nicely to live with.
Logo Text
Katzen Eldorado
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the brand name "Katzen Eldorado" must be in it and it should also visualize in any way this brand name. Ecological aspect is neede in any way as well.
Nice to have
- As we talk of El Dorado, gold or everything that symbolizes it (and fits) would be nice to have in it.