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Bakery Packaging Manufacturer Logo Design

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Contest winning design
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This customer received 1076 logo designs from 163 designers. They chose this logo design from LogoShop as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget US$1100
  • Number of designs 1076 designs
  • Number of designers 163 designers
Logo Design Brief

Logo design for brpboxshop.com. For use on ecommerce site header, printed on promotional materials, social media marketing, and display ads on the web.

We are in the packaging industry. We design, manufacture and sell bakery boxes and other packaging to bakers and confectionists all over the world through our website, brpboxshop.com. We are a small company (~30 employees) serving small businesses; many of them are home bakeries. We work to foster personal relationships with our customers, using their feedback to influence the designs of our stock packaging. Customers tell us they love our meticulously tuned products and the personality of our company. We work hard to be personable, humorous, smart/witty and relaxed without being silly, unprofessional, or cartoony. Our company name, Big River Packaging, is derived from the fact that we are very close to the Mississippi River in Clinton, Iowa, at the center of the United States. Our brand is purposefully not corporate or slick. When we get calls and emails from people thinking we’re a large company and we let people know we are a small business like they are. This is an important part of our brand.

Our tagline is ‘Love your boxes.’ Customers tell us this all of the time and we also see it as a charge to our customers, “You should love your boxes.”

We are very open to having the logo include our website, brpboxshop.com with an graphic representing elements that reflect ‘Love your boxes’, our business – boxes, and/or the Mississippi River. We would also be open to simply having a logo that plays on these elements using the letters ‘BRP’.

www.brpboxshop.com is our web store. http://www.facebook.com/brpboxshop is our facebook page, for reference.

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Updates

First, thank you to all of you who have used your time and skills to provide us with so many options to represent our small box company.  It's been humbling to see our name looking so cool as the centerpiece of your creative work.  But we're still looking!

There are a couple of points that I now know I need to make clearer.  Please, consider the following.

A version of this logo needs to look good coming off of a 300dpi black and white label printer.  This is why I mention in the brief that a design that is dependent on subtle gradients will not work.  It would be really great to see an example of what you've created in black and white for reference.  We want to see a color version too, and the colors of the logo also need to work with the colors of our website, brpboxshop.com  When you are working up your color pallet, please take a moment or two to consider the colors of our web page to make sure everything works together and honors the work you've done by not clashing with our web page.

The tagline, Love your boxes. should read as a sentence with only the first letter of the first word capitalized and a period at the end.  We would be open to an exception to this point if stylistically the design called for a font that was all lowercase, but for most of the logos we're seeing, the tagline should appear as a sentence.  There should not be quotes around the tagline.  Just a simple sentence.

There have been several logos that have had really great fonts and coloring of the letters and spacing.  We're looking for conteporary typefaces but nothing that is too bold or industrial or too modern/space age.  If the font looks like it could be used in the title of a movie you could see on the ScyFy channel, that means it won't work for brpboxshop.com  Something that is up to date with an elegant feel without being too swirly or girly is what we're looking for.

Finally, the biggest sticking point for all of the submissions has been the icon portion of the logo.  Many of the submissions have incorporated a box, and that's great - but the boxes are often look like a moving box - a cube.  Please, take a look at our website and consider the design elements in the many photos we have of the boxes we sell.  The wavy window, the way the boxes lock, the way the lid comes over the front with our new box designs, and most importantly the proportions: most of our boxes are not as tall as they are wide and long.  We're looking for something special with the icon as we'll likely use just the icon portion from time to time to represent our business for our marketing materials.  The icon element can be abstract (not a box) but it needs to make sense with who we are and the business we're in - it needs to mean something having to do with us.  Many of you have incorporated a heart and a box and that is great!

I hope these aditional notes are as helpful as they are long.  Sorry about that but I'd rather you used your time learning exactly what we need by reading this message than spending a lot of time leveraging your talent to show us something that misses the goal.

It is astounding and inspiring to see how many talented people there are all over the world working to help us communicate with our customers through our logo.  Many thanks to each of you.  We look forward to seeing your submissions!

Added Friday, August 31, 2012

Some of you have posted designs with a tagline that has a handwritten typeface.  This kind of font won't look good with many of the wonderful designs we've received, but for some of them, it could help to warm up or make friendly designs that would otherwise be too sleek and businesslike.


Here is a list of handwritten fonts representative of the kind I'm writing about.  I'd like a font that does not look like it was written in a hurry, but still informal.  Also, one that it is hard to determine if it were written by a man or a woman (although, if it would have to look like one or the other, I would lean towards a woman's handwriting).  You'll see that they aren't to fancy, but not plain, either.

This is not a requirement for the winning design.  I am sharing this to give designers an idea of the kind of font we would like to see for the tagline if it is a fit for the overall balance and look of the logo.

http://www.dafont.com/simply-glamorous.font?text=Love+your+boxes.

http://www.dafont.com/angelina.font?text=Love+your+boxes.

http://www.dafont.com/halohandletter.font?text=Love+your+boxes.

http://www.dafont.com/jellyka-cuttycupcakes.font?text=Love+your+boxes.

http://www.dafont.com/dawning-of-a-new-day.font?text=Love+your+boxes.

http://www.dafont.com/pr8-charade.font?text=Love+your+boxes.

http://www.dafont.com/you-wont-bring-me-down.font?text=Love+your+boxes.

http://www.dafont.com/paulinho-pedra-azul.font?text=Love+your+boxes.

http://www.dafont.com/catholic-school-gir.font?text=Love+your+boxes.

http://www.dafont.com/kg-les-bouquinistes-de-paris.font?text=Love+your+boxes.

http://www.dafont.com/give-you-glory.font?text=Love+your+boxes.

http://www.dafont.com/it-aint-rocket-science.font?text=Love+your+boxes.

http://www.dafont.com/katy-handwriting-1.font?text=Love+your+boxes.

http://www.dafont.com/djb-clylerun.font?text=Love+your+boxes.

http://www.dafont.com/jerrys-handwriting.font?text=Love+your+boxes.

http://www.dafont.com/ashley.font?text=Love+your+boxes.

http://www.dafont.com/andrew-script.font?text=Love+your+boxes.

http://www.dafont.com/coertschrift.font?text=Love+your+boxes.

http://www.dafont.com/bethhand.font?text=Love+your+boxes.

http://www.dafont.com/grannys-handwriting.font?text=Love+your+boxes.

http://www.dafont.com/crosswordbelle.font?text=Love+your+boxes.

http://www.dafont.com/binetruyscript.font?text=Love+your+boxes.

http://www.dafont.com/riosedgxrno.font?fpp=50&text=Love+your+boxes.

http://www.dafont.com/hurry-up-hurry-up.font?fpp=50&text=Love+your+boxes.

http://www.dafont.com/djb-cassandra.font?fpp=50&text=Love+your+boxes.

http://www.dafont.com/mtf-akhn.font?fpp=50&text=Love+your+boxes.

http://www.dafont.com/laurent-hw.font?fpp=50&text=Love+your+boxes.

Thank You,


Kip


Added Friday, September 07, 2012

I would like to thank all of the designers who participated in our quest to find a logo for our small business.  It has been humbling and inspiring to see the name of our small packaging company take so many forms from the hearts and minds of so many talented artists from around the world.


Through this process, many of you have thanked me for the degree of detail I provided in my feedback.  I spent entire days out of my crazy schedule in hopes of helping every designer bring their concept to the design that would win.  I invested this time and effort as a fitting response to all of the obvious thought and hard work so many of you dedicated toward building our brand.

It has to be disappointing for many of you to have invested so much and to have not won.  That said, I am amazed at the gracious notes I have received from designers wishing our business the best of luck.

And so, I wish the same for all of you.  Thank you for sharing your creativity with us in such a personal way.  It has been fun writing back and forth with several of you.  I've learned DesignCrowd isn't just a site to get a bunch of different designs - it is a window into the world of design from all over the globe.

It has been a lot of work, but it has been a pleasure.

Kip



Added Friday, September 21, 2012

Target Market(s)

While our website is on the masculine side, the majority of our customers are adult women.

Industry/Entity Type

Small Business

Logo Text

brpboxshop (may include .com and tagline "Love your Boxes")

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • Supplied as Vector image (Adobe Illustrator EPS & PDF).
Nice to have
  • .com

    Grayscale or black/white and a color version that works well with the colors on our website, brpboxshop.com

    Something that will scale well (looks good on a business card as well as a 4 foot x 10 foot banner)
Should not have
  • No subtle gradients (as these do not print well at lower resolution or using flexographic printing plates)
Payments
1st place
US$780
Participation payments x 16
US$20
Total
US$1100
Project Deadline
20 Sep 2012 14:47:55 UTC
Language
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