Logo Wanted: Strategy Consulting for IT Companies

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Logo Design Brief

We're looking for a logo design for a new company based in the DC metro area called - The Communications Assurance Group LLC. We're branding it as "the CAG". We provide strategy consulting to US companies from Fortune 500 to small tech companies led by experienced entrepreneurs. We help these companies identify new markets to enter, provide guidance on how best to enter these markets, then help them execute the plan and measure success. Our customers are CEOs and Presidents of multi-million dollar businesses. Needless to say we are the silent professionals who work behind the scenes, yet get the job done.

The feelings we would like the logo to inspire are:
1. emerging technology
2. building & expanding business
3. trust

The colors that we prefer in order are
1. Hunter Green (potentially gold accent)
2. Navy
Colors we don't like: purple, pink, neon anything

We plan to use the logo for business cards, stationary, collateral, advertisements, and potentially a polo shirt for everyone in the Company.

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Updates

Thanks again for all the great submissions. I wanted to give more clarity on the colors that we prefer since submissions have been all over the map.



Pantone 18-0121 Elm Green
Pantone 18-0125 Artichoke Green
Pantone 19-6331 Green Pastures

Pantone 14-0951 Golden Rod
Pantone 15-1049 Artisan's Gold
Pantone 15-0955 Old Gold

Pantone 19-4110 Midnight Navy
Pantone 19-4013 Dark Navy
Pantone 19-4030 True Navyted to give some clarifications on colors for our logo since the colors have been all over the spectrum. We would like the major colors to be similar to the following:




Added Monday, August 27, 2012

Hello:


First, I would like to announce that this is now a GUARANTEED project! So we look forward to working with one of you going forward for all of our graphics needs. This is one of many projects we will do for the CAG.

A bit of general feedback:
1. We would like the "A" in CAG to have the middle horizontal line. Many of our clients are older & have pointed out that they don't like this.

2. The designs that have Communication Assurance Group spelled out are preferred to those designs that have only CAG

3. We like the logo designs that relay the characteristics of the brand. Those that relay the brand best are rising to the top of our list. (see the original post for the characteristics)

4. 98% of our clients are male, so please no frilly or feminine designs.

thanks again for all of your submissions,

Hannah



Added Monday, August 27, 2012

one more thing, please submit all designs on a solid white background. Our first use of the logo will be stationary & business cards. If you would like to add what the business card would look like, then please place it on the same page.


Hannah

Added Monday, August 27, 2012

Project Deadline Extended
Reason: Due to the U.S. Labor Day Holiday, I am extending the deadline to the next business day (Tuesday, September 4, 2012)
Added Thursday, August 30, 2012

We're in the home stretch. Only 24 hours remaining before we make the final selection of our new logo.


Thanks,
Hannah

Added Monday, September 03, 2012

Target Market(s)

Our clients are CEOs & Presidents of multi-million dollar companies. They rely upon our expertise to make major decisions for their Companies.

Industry/Entity Type

Building

Logo Text

CAG (most predominant), The Communications Assurance Group


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 3 letters: CAG
Nice to have
  • potentially a braid or celtic knot design to show working in harmony with the client, potentially a elegant monogram design with the 3 letters, potentially figure looking out from a high vantage point
Should not have
  • please no sprouting trees, leaves, golden eggs, chess pieces,puzzle pieces,globes,maps,dice

    [quick image search of "strategy consulting" led to the above list]
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
04 Sep 2012 08:46:05 UTC
Language

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