Logo Design Project - Wealth Essentials

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This customer received 69 logo designs from 27 designers. They chose this logo design from Robi as the winning design.

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Logo Design Brief

Wealth Essentials is a new and fresh approach to financial services in Australia. The business offers financial advice to individuals through their workplace as part of a company-sponsored approach or alternatively online or by telephone.

Our advice helps people put in place the the foundations essential to a successful financial future. As part of the service or clients receive retirement planning, insurance and investment advice.

Using a state of the art technology platform enables us to engage with clients from the comfort of their home or office in a convenient, low cost way.

The brand is to attract a primary market of 30-45 year olds, primarily tertiary educated or white collar workers.

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Updates

Thank you all for your submissions.  We are enjoying the process and really appreciate your hard work.


I am sending a broadcast update to you all as I want to give you the best chance I can and I'm feeling that the designs we are getting are quite traditional 'block style' logos.  In the brief I included the BP logo as it is fresh and exudes a certain energy.  I also like the DesignCrowd logo, it too feels contemporary, fresh and is not too geometric.

The idea of people coming together to help each other is a great concept.  

The designs that have graphs or a more traditional financial markets feel are not meeting our brief.

I really appreciate the work you are doing for us!

Thank you.



Added Monday, September 03, 2012

Industry/Entity Type

Investment

Logo Text

Wealth Essentials


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Clean, fresh uncomplicated design
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
07 Sep 2012 04:59:22 UTC
Language

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