Running Book Cover Design Project

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This customer received 59 book cover designs from 22 designers. They chose this book cover design from kalista.design as the winning design.
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Book Cover Design Brief
My client has written a book about running and his accomplishments throughout the sport, his story etc. We need to get a cover designed for it. The book will be offered online only, but may later on look at printing a few copies later down the track, so it will need to be a vector graphic so we can resize it easily.
The title of the book is 'Just One More Step', written by Ryan Neil Seloterio from the Philippines.
The idea that we have had for the cover is as follows... We would like the word 'step' so be somehow presented in a step, maybe we could use the shoe tread somehow with the word step in it, or use a step in some way, I will leave it up to you, we are pretty open.
Just think that finding running has changed his life and he wants that represented on the cover somehow with the title standing for both taking one more step with running and a metaphor for life.
Do note that the illustration of the 'foot step' has to be a mid-foot or forefoot landing on the ground instead of a heel strike. Reason being that heel strikes can lead to a lot of injuries; the author is against it as well.
UPDATE: The design should have the runner in summer clothes, with bold fonts, not running up steps as these are marathon type events he is running (attached a new image for inspiration), he should be wearing shoes and clothing similar to the attached images from Mizuno
Updates
UPDATE: The design should have the runner in summer clothes, with bold fonts, not running up steps as these are marathon type events he is running (attached a new image for inspiration), he should be wearing shoes and clothing similar to the attached images from Mizuno
Added Thursday, September 06, 2012
Changes:
Added Thursday, September 06, 2012
Still waiting on final approval, apologies!
Added Wednesday, October 03, 2012
Target Market(s)
Adults based in south east asia predominantly singapore and the philippines.
Targeted to all those who enjoy inspirational stories or books about running
Industry/Entity Type
Printing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Running imagery
Shoe/Step IIllustration
Title of Book
Author's Name