• US$400

• 42 designs

• 21 designers

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Logo Design Brief

We need a logo design, both the standard rectangle aspect ratio and matching square, for a new lingerie retail company that is based out of SLC, Utah. Luscious will simultaneously launch an eCommerce site for which the design will be used. We want the design to communicate an adventurous, youth full, and sexy message. The best example is the emotion around Victoria's Secret. VS exudes a very safe, secure image and at the same time are selling corsets and things you could find in a sex shop. The company colors are : # f1396d, #000000, #FFFFFF. Attached is one of the popular ideas of combining two L's of Luscious and Lingerie to create a bra, breasts, or something thematic. I'll give as much feedback as I can as the designs roll in! Feel free to ask any questions to clarify your task.

I feel: http://www.besame.com/ matches the theme of Luscious.

(Lingerie is not required in the logo, but welcome)

Target Market(s)

Women ages 18-35 who would be uncomfortable buying lingerie and lounge-ware at this store: http://www.blueboutique.com/, but would feel comfortable buying the same item at Victoria's Secret

Industry/Entity Type

Retail

Logo Text

Luscious Lingerie

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use company colors only: # f1396d, #000000, #FFFFFF. Convey Sexy and Playful.

Should not have

• Explicitly adult imagery. (The LL in the given example as a bust outline, brassiere, or related is ok)

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