• £300

• 79 designs

• 25 designers

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Logo Design Brief

We need a logo for a new company and product, Better Now


Better Now is a mobile app that encourages people to report and act on safety issues, using rewards to encourage this behaviour and spreading learning about safety improvements made.

Better Now is a reason to think and talk about safety in a way that makes it a catalyst for change and improvement across all aspects of an organisation.

Better Now enables organisations to involve all employees, customers and visitors to think about safety, take action to improve it, and observe the impact of that action.  It makes accountability and responsibility ubiquitous and transparent.  It creates a safer culture.

Better Now scales in size and complexity.  At its simplest, the product is a means to take a detailed picture of safety in real time. At its most involved, Better Now can support organisational learning and continuous process improvement that will improve efficiency across a business, not just in safety.

Hierarchy
The company is to be called Better Now

The product is also called Better Now

Better Now will be sold into different sectors through specific operating identities e.g.

Better Now Healthcare
Better Now Construction
Better Now Mining
Better Now Transport
Better Now Education

However within each sector we’d like users and purchasers to think ‘just’ of Better Now. We want doctors to call it Better Now, not Better Now Healthcare, we want site managers to call it Better Now, not Better Now Construction.

So we have a parent company called Better Now that sells a product called Better Now to different sectors through sector specific ‘subsidiaries’: Better Now Healthcare etc

Target Market(s)

Senior managers within high risk industries and sectors. We will initially be selling into healthcare

Industry/Entity Type

Safety

Logo Text

Better Now (also like to see an e.g. of the logo being used in one or more sectors)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As the main product is an app, the logo must work as an app icon on an iPhone (57x57 on a non retina screen)
  
  Tone and message
  Some things that we want the look to convey:
  
  Imperative:
  Vital action and reaction, responsibility
  
  Frictionless:
  Simple yet sophisticated, clear, transparent, effective and efficient, leading edge
  
  Impelling:
  Hard to resist, urgent, spur, prod, goad, get moving, do, act
  

Nice to have

• We'd like some indication of a suggested 'corporate font' and colour palette to complement the logo

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