Create Display AD concept

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This customer received 14 banner ad designs from 4 designers. They chose this banner ad design from sundaykie as the winning design.
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Banner Ad Design Brief
create the animation banner for Google display adverting, I want use for promote Mobileciti brand name, tell people who we are, what we doing and direct traffic to web store.
Web: www.mobileciti.com.au.
see below requirements.
Format: GIF or SWF
Size: 728 x 90,
Max Frame Rate: 24fps, 50k Max, 30sec, note: non-stop looping is not allowed
Ads must:
• Have a full border.
• Conform to Google's specifications.
• Contain family safe content.
Ads may not:
• Contain fake hyperlinks.
• Resemble Windows, Unix, or Mac dialog boxes.
• Simulate fake interactivity.
• Contain sexual content.
• Contain audio (exception: user-initiated rich media ads).
• Initiate downloads.
• Be intrusive.
• Advertise competitive content.
• Contain misleading content.
Audio requirements:
• Effects must be user-initiated on click; ads may not play sound automatically.
• Audio settings must be set to 'off' by default.
• Users must have the option to mute all audio in the ad.
• Audio volume must be encoded at no more than -12 db.
Detail requirement see: http://adwords.google.com/support/aw/bin/answer.py?hl=en&lev=+answer&cbid=-mjww5g0ojaue&answer=176108&src=cb
Updates
Project Deadline Extended
Reason: need better concept, simple elegant, no cartons.
Added Tuesday, November 02, 2010
Target Market(s)
Australian, Consumer and business, age 15-55yrs
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Mobileciti logo to identify the brand name and tell people who we are
- 2. attractive and elegant mobile phone picture to tell people what we selling
- 3. some text give people confindent to shop.
Nice to have
- Cartoon