custom "cattle brand" graphic and old cowboy trail map
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This customer received 15 graphic designs from 3 designers. They chose this graphic design from The Small Hill as the winning design.
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Graphic Design Brief
we need to have two things produced for us in prep for a national sales meeting
first, a custom graphic element that looks like a cattle brand that is burned into the underlying page (e.g. like a powerpoint slide). would like the image of the "branding iron" to go with it so we could use the elements independently or together. Should incorporate elements of our Corporate brand (CareFusion, inc - included in the uploaded files) and the business unit, "Respiratory Technologies" (my attempt in powerpoint is enclosed)
Second, we want to produce a graphic of an old cowboy trail map, but have the waypoints or markers on the map have to do with our corporate sales process and current issues in healthcare. the landmarks on the map/trail would be 7 steps in our sales process, i.e. "business planning, opportunity strategy, executive sponsorship, solution confirmation". The "hazards" (e.g. cactus, river, snakes, etc on the map) could be issues facing healthcare, e.g. "capital constraints", "competitive pressure", "reimbursement challenges", etc. At different waypoints on the trail it could be marked "first Quarter", "second quarter" etc. (like a company's fiscal year). ultimately we would want this in a format that we could edit if need be (i.e. InDesign / Adobe tools)
fairly straightforward project with good examples uploaded, some of which i found on shutterstock. We're looking forward to seeing some concepts and picking a design ASAP
Updates
for the "cowboy trail map" we will be printing in large format, 4'x8' (four feet by eight feet) for a wall poster. so plenty of room for lots of elements like on the uploaded artwork. please submit designs in a layout/format that will print 4x8 in landscape orientation.
Added Thursday, June 05, 2014
Project Deadline Extended
Reason: original contest launched over weekend.
like some of the designs beginning to be submitted, but more iterations needed.
Added Tuesday, June 10, 2014
Project Deadline Extended
Added Wednesday, June 11, 2014
Industry/Entity Type
Sales