Logo for easy-to-use 1 page website

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This customer received 33 logo designs from 14 designers. They chose this logo design from K O L A R O F F as the winning design.
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Logo Design Brief
The website on Enkelzijdig.nl (1-sided) will be a website for starting freelancers, small businesses and (sports) clubs.
The website is user-friendly, easy to use and not expensive. It is, however, a solid website. Aim of this website is to give everyone the chance to get online with a minimum of effort.
The logo should hint at these values. I am looking for a robust, honest, understandable and a slightly slick logo.
-== Update ==-
Take web 2.0 into consideration when designing, please.
I just thought of EZ (easy) as an abbreviation of Enkelzijdig (enkel = single, zijdig = sided) which exactly matches that the website is easy to order and maintain, even if one doesn't like the internet and has not gotten round to familiarizing oneself with it.
I deleted the logo text option. It's possible to use enkelzijdig, or enkelzijdig.nl but not necessary. This gives more room for creativity i guess. Sorry for this guys, but i am growing into it too :-)
Target Market(s)
freelancers, small businesses, magicians, IT-professionals, hairdessers, small sports clubs like checkers, local football club, etc.
Industry/Entity Type
Internet
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.