SoCal Lowcal Logo Project

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This customer received 135 logo designs from 48 designers. They chose this logo design from Bang The Drum Designs Ltd as the winning design.
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Logo Design Brief
We are a beverage company. We have a new premium product called SoCal LowCal, and it is a low calorie, all natural margarita / sweet & sour mix.
We are looking for a fresh, contemporary logo design that reflects this product. We are trying to stay away from the regular Margarita logos feel.
We want to convey that this is a PREMIUM product, all-natural, made with 100% real fruit juice and no preservatives, low calorie and fitness aware. This design will be used on the label of the bottle, so please try be aware of that in your design.
PLEASE DO NOT DO JUST A FANCY FONT THAT SAYS SOCAL LOWCAL. We are looking for a GRAPHICAL design that reflects our product. Attached is our current logo, we are looking for a much better design. It doesn't not necessarily have to include a glass, although it could.
Looks to stay away from :
bajabob.com
The look & feel that we are aiming for (not their logo though):
skinnygirlcocktails.com
We will also be looking for many additional brand design items to go along with this logo. So whoever wins the design contest will have the chance to be awarded much more higher paying work.
Thank you very much!
Target Market(s)
We are appealing to health conscious people, and those looking for a premium product generally between the ages of 21-60
Industry/Entity Type
Fitness
Logo Text
SoCal LowCal
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.