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Small record label needs funky new logo
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This customer received 98 logo designs from 49 designers. They chose this logo design from NzMkz as the winning design.
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A$400
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98 designs
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49 designers
Logo Design Brief
We would like a new logo for our record label Underfoot Records. The name Underfoot began life as a long ginger cat, whose slinky memory lingered as the inspiration name for a record label. Based in Sydney, Underfoot Records is now an independent Australian record label with a focus on ORIGINAL music, and developing singer song writers. Our artists are not newbies but are a small group of dedicated musicians who have played music together and recorded with us over the last 20 years. We are about to create a new website with a new logo and relaunch some of these artists back into the market with a number of new releases.
The label's music styles range from Indie Rock /POP/ and Urban Country. Target music market 20-55.
We want the logo to be original,memorable,and fun. Our old logo incorporated dancing feet, we thought it was playful and suggested a good time. Good music moves you, either in body or soul, we would like our logo to suggest this. It will be used online, on product and if groovy enough on merchandise. We'll be happy to include logo design credits on our site when it is completed. Having said all that if someone can totally revamp our old logo I'd also look at that (for sentimental reasons!)
Updates
In addition what we are really after is an ORIGINAL logo, the one we currently have was generated by myself using stock images. Music is incredibly competitive industry, and we want our new logo to be memorable, and like our music all original. So please give us designs that we couldn't generate ourselves.
Added Thursday, September 20, 2012
Our current logo can be viewed at http://www.underfootrecords.com.au.
Added Tuesday, September 25, 2012
Project Deadline Extended
Reason: I would like to extend the deadline to allow myself time to consider and poll some other opinions, plus time to allow you to respond to feedback and change requests. I have been in rural NSW and the satellite connection I was counting on to maintain contact has not been reliable. I am back in Sydney this Saturday and can depend on my office broadband. Thank you for all the designs received, and apologies for the silence and lack of response.
Cheers
De
Added Tuesday, October 02, 2012
Project Deadline Extended
Reason: Okay, I absolutely promise I won't extend it again. This is our first time using such a process, and we are a tad overwhelmed and surprised by the amount of designs we have received. I want to do a poll/survey and ask for help from friends and colleagues. I appreciate how frustrating this is for those of you who have submitted early in this process, and I will go through tomorrow and indicate which are under consideration in the poll and which are eliminated.
Added Thursday, October 11, 2012
Added Friday, October 19, 2012
Target Market(s)
Original music lovers - 20-55
Industry/Entity Type
Artists
Logo Text
Underfoot Records
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Iconic
Should not have
- We do not want it to look grundgy, which a foot focus can do. We do not do grunge music.