Brochure Design Project
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This customer received 63 brochure designs from 14 designers. They chose this brochure design from Sonya as the winning design.
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Brochure Design Brief
Need a new look. Customer wants to update 10 year old literature. Very similar "text content" and color scheme only. Need a new modern look. Clean fonts...maybe distressed fonts. Nice salon. Would like brochure to be consistent with their decor...possibly "curvey" graphics maybe simple die-cut if cost effective to produce. Use your imagination! Showed them some design crowd work that they liked the look of and I will share these details so you have a feel for the type of work we are looking for.
Updates
Project Deadline Extended
Added Monday, October 08, 2012
Project Deadline Extended
Reason: My customer has reviewed the art submissions and though she likes the ideas presented, she has indicated that she needs to stay more consistent with some other collateral which means she would prefer a more mono-chromatic (maybe two or three colors but not a full color glossy brochure. Keeping in mind that she would like a matte look please offer design selections. She has sent me some images of the other collateral she would possibly like to coordinate with which I can send via email upon request.
Added Tuesday, October 16, 2012
Project Deadline Extended
Added Thursday, October 25, 2012
Project Deadline Extended
Added Thursday, October 25, 2012
Target Market(s)
Salon Patrons
Industry/Entity Type
Salon
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Packaged InDesign file upon completion so we can edit down the line(update prices etc.) High Res PDF with marks and bleeds. Must fit into No. 10 envelope(4.125" x 9.5") once folded...I am thinking 9x16 but am open to ideas.
Should not have
- photos...or limit