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Logo Design Brief
A logo to identify our annual 2 day conference. This is to be used in our online and printed documentation.
The theme is above. I know it's not very exciting.
The conference is to promote the change, amongst technical writers, of producing their work (user guides, business plans, etc) not only on paper but also for online display on small devices or PC screen - using HTML rather than just PDF.
Updates
The conference theme is moving documents from paper to online viewing. Therefore at it's simplest, it could be a swishy arrow starting off with a piece of paper (on the left) and a handheld device on the right end of it. Or an unclosed swishy circle with paper, then PC screen the handheld device along the circle.
By swishy I mean not a solid colour: stripes or shaded. It's going to be used in colour as well as black and white and I'd like it to be reasonably scalable. It won't need to go too large though.
Added Friday, July 18, 2014
Target Market(s)
Technical communicators. Age range is likely to be 30 to 70. This is a relatively conservative bunch who will try to persuade their employers to pay for their attendance at the conference. Therefore it does not need to be jokey.
Industry/Entity Type
Business
Logo Text
None preferably
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- None really. Just a way of using something (less than words) as short-hand for conference material in a newsletter, program, delegate notes (which will also have the words if they aren't in the logo).
Nice to have
- None really.
Should not have
- No hand writing implements.