• A$985

• 50 designs

• 28 designers

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Logo Design Brief

What is the Abbotsford Convent?
The Abbotsford Convent is an extraordinary arts, learning and cultural precinct in Melbourne, Australia. It is an invaluable resource for the arts community, for training and education, employment, an incubator for creativity and the sharing of ideas, a place for community participation and enjoyment.
There are studios and creative spaces for artists, writers and designers, spaces for arts organisations, spaces for rehearsal and development of creative work, indoor and outdoor function spaces, galleries, cafes, restaurants, bars, arts/craft/fashion markets and special events.
Its 11 heritage buildings, extensive formal gardens and open spaces are spread over 6.8 hectares of inner-city land, formerly a closed monastic village operated by the Sisters of the Good Shepherd as a refuge for women and girls in need of care. After the deconsecration of the site in 1975 a community campaign to save the buildings from residential development saw the site gifted to the people for community use. We are no longer a religious site.

Key messages
Art
Culture
Learning
Community
Heritage (architectural)

Essential Information
The logo will be used with two different and separate taglines:

1. The Abbotsford Convent
2. The Abbotsford Convent Foundation

The venue is called 'The Abbotsford Convent' and the managing organisation is called 'The Abbotsford Convent Foundation'. Both entities should have the same logo, but with different applications.

There are no other pre-conceived limitations on design, colour or font but emphasis should be paid to economy of print ie one colour or black plus one colour.

The logo should translate effectively in black and white, reverse, thumbnail size, print and electronic mediums.

Please visit www.abbotsfordconvent.com.au to better understand the complexity of this project.

Target Market(s)

Arts and cultural communities
Social enterprise communities

Industry/Entity Type

Residential

Logo Text

refer project overview

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must demonstrate best practice 'universal access' qualities ie clear readability, strong contrast, clear recognition and identification

Nice to have

• evoke strong creativity

Should not have

• Do not include anything alluding to the religious heritage of the site - ie no Nuns, religious icons or crucifixes. Do not portray an olde worlde image.

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Files

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