Logo Design for Serious Weight Lifting Trainer

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Contest winning design

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This customer received 69 logo designs from 18 designers. They chose this logo design from zug as the winning design.

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Logo Design Brief

Rust and Bone Training writes workouts for weight lifters. My clientele strives to reach heavy lifts and great physiques through intelligently planned, science based workouts. They are not afraid to get dirty, chalky, and sweaty. I would love the design to use rust and bone colors, and I think the skeletal and metal connotations have tons of potential. However, creativity is what I need your help with. Rustandbonetraining.com is not completely done, especially the image gallery, but it gives more info on my services and clients.

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Updates

Hi all, thank you so much for your designs. I like different things about each one of them. I am trying to put into words exactly what I want (to save you time/trouble), but there are some things I don't realize until I see lots of options. One thing I just realized is that I would like a non abstract symbol that could stand on its own without the words OR I don't want the words to be so prominent. I do love the rust colors, and I am finding I'm kinda partial to the skulls. Thank you all again so much. Kathryn
Added Tuesday, July 01, 2014

Hi all, thank you so much for your great designs! I have truly like something about every one of them. As I look at more, I am narrowing down some favorites things of mine. My must haves: rusty reddish color; both a bone (skull or long bone) and a metal graphic (barbell or weight plate), and a font that is Alegreya SC or very similar. I just updated my brief and uploaded a picture of weight plates I like. Maybe a plate like the one on the left with a femur on it? Or a pile of metal weights with a skull on it? I don't want it to be too macabre but I do love skulls. I am not a fan of a very stylized/cartoony look but I do like simplicity. I will make more notes/updates if I can verbalize it better. Thank you all so very much! Kathryn
Added Monday, July 07, 2014

Project Deadline Extended
Reason: Hi all, I have not selected a logo and need a few more days to provide feedback. Thank you all so much for your submissions and creativity! Kathryn
Added Wednesday, July 09, 2014

Project Deadline Extended
Reason: Hi all, I apologize so much for extending the deadline again. I like so many things about many of the designs, but I haven't been doing a great job providing feedback. By Friday, I will post sketches of ideas I am thinking of to try to help be as specific as possible. I very much appreciate your creativity and designs! Kathryn
Added Wednesday, July 16, 2014

Hi there, I have posted a picture of the Defend New Orleans/Team Gleason logo. I obviously can't use that - wish I could!!- but I love it! I love the skull in profile, and I think I'll have to take off the mohawk and of course use a different skull so it's not a blatant rip off. I am trying to think about how to incorporate a barbell or weight plate with a skull in profile. I am not as crazy about looking at a weight plate straight on, as it reminds me of a dinner plate, or penny. I know I'm behind on what I promised, which is sketches, but I am having trouble with that. I've been visiting tattoo parlors for inspiration, and still coming up blank! Thanks for bearing with me. I do appreciate all the designs! Kathryn
Added Friday, July 18, 2014

Target Market(s)

Self motivated, Intermediate to experienced weight lifters who are serious about lifting, enjoy being in the gym, and appreciate the science behind exercise.

Industry/Entity Type

Weight

Logo Text

Rust and Bone Training


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Other font styles liked:
  • Alegreya sc

Colors

Colors selected by the customer to be used in the logo design:

ec2027
fdf9ce

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Rust/dark red, and ivory colors. The font "Alegreya SC" or one very similar.
Nice to have
  • I also really like the idea of using some sort of bone/anatomical reference. I love skulls... but don't want to be too macabre. This might be hard to do so I appreciate your creativity. :)

    I am finding I really like images with perspective. Meaning, not a weight plate dead on that just looks like a circle. I also like skulls in profile.
Should not have
  • Anything "fitnessy" or faddish. No small dumbbells, shiny equipment, or kettlebells. Also nothing too specific about the physique since that tends to turn away people who don't bodybuild (ie, powerlifters and Olympic lifters). Nothing gender specific.

    I actually like the look of barbells crossed, as in crossbones, but it is overplayed. A lot of fitness companies already use that concept, so I would like to stay away from that.

Files
Download all files - 2.9 MB
JPG
Payments
1st place
US$250
Participation payments x 2
US$20
Total
US$290

Project Deadline
24 Jul 2014 08:43:28 UTC
Language

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