• A$200

• 166 designs

• 31 designers

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Business Card Design Brief

***Company background***
"Local Charm" is a company specializing in tourism marketing and project management. We do international wholesale, event management as well as ongoing representation of tourism and hospitality companies.

***Target market***
We cater to tourism companies and hotel professionals.

***Task***
We would like to get a single sided business card designed (but will still consider two sided, we are open to any ideas you may have). The layout for this card should be modern and elegant. Currently we do not have a logo, but we would like our business name in a really simple typography for the business card (similar to Star Casino's logo - www.star.com.au).We are after a design that is clear, strong enough to be recognised as Local Charm that does not require any fancy design. Another option is a simple play on LC (Local Charm) or simply have Local Charm featured elsewhere on card more as a brand/logo.

Feel free to submit different fonts if you feel you have any other fonts/designs that may be suitable for this card other than sans serifs. Should this project be successful, we will be considering several other projects for business proposal templates and eventually a website design.

The information that needs to go on the card are as follows:

Brigid Kennedy
Director
Local Charm
Tourism Marketing & Representation
24 Lalbert Crescent
Prahran, Victoria, 3181 Australia
T +61 414475938 E brigid@localcharm.com.au

***Look and feel***
We'd like the business card design to express the following:
Modern, sleek, elegant, simple, discreet, quality, subtle, professional, creative, innovation

In terms of typography, we like something really simple and blocky (similar font to Star Casino's logo - www.star.com.au)


***Colour scheme***
Shades of grey and dark teal


***Note***
Although our main target market are professionals, we would like the business card design to be versatile enough to be used outside of the tourism industry and need to appeal to different markets.

Target Market(s)

International Hospitality Senior Executives, Directors of International Tourism Companies, Directors of Tourism Bodies Internationally, local Tourism

Industry/Entity Type

Hospitality

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• must not have bright garish colour, swirly patterns or anything that dates too much.

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