Logo Design Project

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This customer received 197 logo designs from 103 designers. They chose this logo design from tapstudio as the winning design.
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Logo Design Brief
*****Note*****
I have received allot of designs that clearly indicate the designer has not read the brief, particularly what not to do. Out of 70 designs I only have a small handful that even come close, need more designs.
We are a VERY high end carpet, upholstery, tile & stone cleaning firm. Our typical clients are between the ages of 30 and 45,have 1-3 children at home, are environmentally aware, and are wealthy.
We are seeking a logo design that has a high-end "brand" feel,is clean, and that clients can buy into.
We want them to feel like they're hiring the most expensive company in town, because quite frankly they are.
****Please**** Stay away from clip art, cursive writing, water, bubbles, pictures, or excessive decoration. These are cheesy and common in our industry. We are going for high end, clean, etc.
****Colors**** Navy blue, black, charcoal or similar
****Font***** No serif fonts, I'm looking for clean lines so san-serif fonts work fine,bold or skinny font or a combination of both.
**** Will be used on**** Website (white background), business cards, letterhead, navy blue polo shirts
Updates
I re-wrote my brief to be very specific about what I'm looking for. So if my first brief confused you please read again, thank you!
Added Sunday, October 21, 2012
looking for high-end guys and gals, please re-read my brief, thank you
Added Sunday, October 21, 2012
I added a note about fonts on the brief under *****fonts******
Added Sunday, October 21, 2012
Added a note about emblem logos on my brief.
Added Sunday, October 21, 2012
Target Market(s)
Woman between the ages of 30 and 45 who typically have 1-3 children at home.
Industry/Entity Type
Business
Logo Text
Meyer Steam Cleaning
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The leading text color should be blue, with secondary colors being black or something similar.
Should not have
- no giant water drops, or anything with water or steam.