UK Engineering company looking to modernise their brand - Logo Project

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This customer received 101 logo designs from 42 designers. They chose this logo design from frooti as the winning design.
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Automated engineering company within the diemaking sector rebranding for new world industrial feel. Diemaking is a very old engineering sector, but using modern automated robotics for manufacture. A long term presence has been demonstrated on the internet, but company is now undergoing a major facelift, including new logo. Looking for a very industrial, but modern and clean looking logo to fit the industry and the company name. Company name is Atlas Dies Ltd, but we may look to just use the word Atlas and a phrase under the logo for example “Excellence in cutting forme manufacture”. Current website is www.atlas-dies.co.uk Please ignore the design of the site, it is currently little more than a holding page.
Updates
Project Deadline Extended
Added Wednesday, November 07, 2012
Target Market(s)
Other business - printing firms and print finishing companies
Industry/Entity Type
Industrial
Logo Text
Atlas Dies
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- the map of UK or map of world (unless abstract)