Logo Re-Launch

Want to win a job like this?
This customer received 134 graphic designs from 46 designers. They chose this graphic design from alexis alemán as the winning design.
Join for free Find Design Jobs- Guaranteed
Graphic Design Brief
We are a wholesaler of casual mens clothing to retail shops.
Our target consumer is men aged 40-60+ years of age. We have been in business for 20 years and have traded with the attached logo - BACK BAY from day one.
We seek to re-launch, re-fresh our existing logo.
We like the idea of changing the logo ever so slightly to make it more modern, a different font, or underlining the text ...etc ??
Another idea is to introduce a emblem or insignia with the words BACK BAY.
The new logo need sto be clean and simple as it needs to be able to be reproduced on a garment neck label. I have attached an example of a current garment neck label.
Please supply artwork in black and white.
Finished artwork needs to be suplied as a PDF file as well as an EPS illustrator file.
Thanks
Cheers
Target Market(s)
Men aged 40 to 60 years plus
Industry/Entity Type
Clothing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Should not have too fine detail.
Should not be too complicated.