New 4PL company needs a Company Logo

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This customer received 77 logo designs from 21 designers. They chose this logo design from Creativecrystal as the winning design.
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Logo Design Brief
We need a logo Design for a New 4PL company called Upton Group. Our Company offers 4PL solutions in the telecommunications industries. We offer full end to end solutions for Supply chain and Logistics, as well as systems and consulting. The Company is focused on delivering the needs of the customer and designing the 4PL solutions to "fit" the customers needs. Our Company logo should represent innovation, reliability and excellence. I would like to see black, white with a little colour to communicate we are different, not just black and white.
Updates
Project Deadline Extended
Reason: we have now committed to payment, so want to provide more time to review feedback and submit a design for us to choose
Added Wednesday, August 20, 2014
Project Deadline Extended
Reason: Hi All,
I am extending the deadline, so everyone can finalise their changes as requested.
Decision will need to be made at the end of this extension.
Regards
Added Monday, August 25, 2014
Target Market(s)
Telecommunication companies, Telecom Carriers and Logistic companies. Executive level management looking for Performance and innovation at a reasonable price
Industry/Entity Type
Telecommunications
Logo Text
Upton Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs the Word Upton Group
Nice to have
- The words Upton Group need to communicate excellence, innovation and ability.
Colours used are only a guide.