'A creative agency needs a Logo Design'
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This customer received 134 logo designs from 32 designers. They chose this logo design from akhil as the winning design.
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Logo Design Brief
We need a logo design for a company, based in India called 'IdeaHive'.
The core business is to create turn key media properties/ campaigns (IPs) across CSR, Sports and Music. These are really large format campaigns which will transcend across various forms of media.
Besides the agency will also play a role of a strategic marketing consultant/ advisor to industry partners that own media properties.
The agency would like to be positioned as an organisation that's buzzing with ideas and one that creates path breaking initiatives. The design should capture the core essence of the company.
Logo Personality:
Energetic, Passionate, Bustling with ideas, Integrity, Honest, Story Makers, Enthusiasts, Positive.
Concept Direction Tone :
Our idea was to stay away from showing the obvious..a regular Hive or a normal Bulb (for an idea)...and still speak about the concept through a fresh approach. Just thinking wild...hows an 'inlit-hive for a change', like a source of energy for the agency. This is just a thought to give u a sense of the many directions, we like to explore and showcase a never seen before exciting hive.
Font :
Would like the fonts to be Bold and make a statement...to symbolise on the power of the ideas. Though, we would appreciate an overall cleaner approach.
Updates
Project Deadline Extended
Reason: hi friends,
We didnt reach close to the 'emblem' design, that will personify the creative agency. We wanted to make the emblem the centre of the agency...a source of energy...like the tree in avatar that gives life to the ecosystem is the feel we want to give the emblem (could be a representation of the hive..a fresh new look to a creative emblem)
We are extending the deadline by 3 days more....would request my friends to give this another shot.
All the best.
Dilip Moorkoth
Added Sunday, August 03, 2014
Hi Designer friends,
We havent been able to come close to a design closer to our vision.
Would be great if you could also give one more thought to a vision that we are working on for our company. Am think of the emblem as an 'inlit-hive’ a hive with a glow from within, like a source of energy for the agency.
I have a reference, would u remember the ‘tree of Souls’ EYWA in the movie Avatar, which gives the energy to the entire ecosystem . This is just a thought to give u a sense of a direction, we like to explore and showcase a never seen before exciting hive. This builds a story within the logo as well...While the emblem can remain dramatic...the fonts/ text can be formal/ professional and bold, making a statement.
Here is an idea, we have that we would like to convert the logo into an animated clip at a later date.
A hive with symmetrical holes (from the beehive), turns and slowly the light within glows spreading the light to all corners in the screen, slowly we see a drop of honey fall from within the hive (Indian designers would relate to this thought : sagar manthan story...this becomes the amrut/ the honey) on a plain lettering that slowly start forming the logo.
Added Monday, August 04, 2014
Project Deadline Extended
Reason: hi designers,
We havent been able to crack the concept yet...we are looking for a unique Hive.
1. an inlit hive.
2. a global hive.
anything that can give the hive a new fresh perspective..that creatively connotes the 'Hive which is buzzing with ideas'..lets give this another shot...we have a campaign coming up and i need to finalise the logo within 2 days...hence extending this by another 2 days.
Added Wednesday, August 06, 2014
Project Deadline Extended
Reason: Some of the designers, were still sending their final revised designs..so am extending this by a day more.
The search was for a creative visual for a never seen before Hive..that will represent an agency buzzing with ideas...the challenge is to keep the look professional as well.
Wishing all designers the very best..We will choose a design by tomorrow.
Added Thursday, August 07, 2014
Target Market(s)
Heads of Marketing across Business Categories, would be the primary audience, who would be the primary investors in the ideas . Hence the logo needs to portray an agency thats buzzing with ideas (hence IdeaHive) and one that creates path breaking initiatives
Industry/Entity Type
Marketing
Logo Text
IdeaHive
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- There could be an option of an emblem above/ to the side of the text.