3 fold Flyer Design (A4)

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This customer received 11 flyer designs from 8 designers. They chose this flyer design from choi as the winning design.
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Flyer Design Brief
We are offering a good value, professional, Search Engine Optimisation package which is being offered with a 'free' entry onto a local web site. and need to advertise the benefits within a 3 fold flyer. The content may change to show the name of a differen local website (e.g. www.burnleyonline.com . The design must look exciting, this is a great offer!
We have attached a draft of the content to the brief. A new brief has been atached 05/01/2011
Updates
Project Deadline Extended
Reason: Having viewed the existing designs we feel a need for change to a more dynamic 'sales' approach
Added Wednesday, January 05, 2011
Having reviewd the designs we decided to change our approah to make the brochure more sales led than professional.
To compensate for this we have increased the budget a little.
We have also added new text and improved the brief.
Thanks
Added Wednesday, January 05, 2011
Target Market(s)
business owners in the North West. Mostly private businesses from shops to manufacturing. Mostly in competitive markets.
Industry/Entity Type
It Professional
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bright fresh approach which gets over the benefit of increasing business. Happy and positive, with the concept of success.
The Thomas cole Internet logo added to the back page small in size. (attached)
Nice to have
- design which gives the reader confidence to buy
Should not have
- Boring pictures