• A$200

• 45 designs

• 10 designers

---

Packaging Design Brief

We make and sell a boutique line of children's bandana bibs and accessories. Help me refresh our current market image as we grow our business. Emphasis on our existing logo and COMPLETE hang tag design required as it doesn't fit the boutique nature of our products as we look to expand existing lines and market reach. We are now selling bibs in The royal Childrens hospital and a various retail outlets thus the need for a new market image.

The current logo- I like the bright coloured Babies by barr writing and would ideally like to keep it or have something just as bright with different vectors. The hangtag needs a complete makeover hence I am looking for a professional designer to help with this.

We sell our children's bibs at a premium price, thus would like a hangtag that looks more sophisticated and modern yet still stands out from the rest and draws people in.

Please see photo of our current hangtag. I have attached as many files as I can think of to assist. The width of the current hang tag is 22.5cm x height 19.5cm but please change the shape and design as you see fit. I also have photos of kids wearing the bibs attached.

Please view style of some of our competitors I have attached. Competitor A is the look I would like you to aim to exceed.

Target Market(s)

Mothers looking for stylish boutique children's bibs not run of the mill toweling bibs. Grandparents and friends looking for lovely gifts for new mothers and their babies.

Industry/Entity Type

Boutique

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Our slogan which is 'Stylish bibs for stylish bubs'
• Suits-Newborns to teething toddlers
• Proudly made in Australia or Made with love in Australia
• Care Instructions
• -Machine Washable in cold water
• -Dry Flat in Shade
• -Cool Iron
• 100% Cotton Front, 100% Polyester Fleece Inner
• Have a question or comment? Interested in becoming a Babies by Barr stockist?
• contactus@babiesbybarr.com We'd love to hear from you.
• Please make it look more refined and sophisticated, i.e less cartoon/clipart look
• Happy for you to experiment with background colour if it is more visually appealing.

Nice to have

• With a soft cotton front to catch dribbles and everyday spills
• Two sets of press studs providing adjustable sizing
• and a delicate, yet durable fleece backing
• to withstand regular washing
• This bib is certain to grow with your baby

Should not have

• Please don't make the tag cartoon like in any way. The tag shaped like an animal or the logo changed to include animals like giraffes or elephants is great. The use of my photo wearing the bib would look great.
• Background to be white or a faded pattern or background to make the bib the focus.

---

Files

Download all files - 15.1 MB