• A$160

• 68 designs

• 12 designers

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Logo Design Brief

Scott Edgar Group Career Services

Job:
To create a company logo and catch phrase (ultimately for social media, website and business cards)

Company Description:
It will be a professional career services company. The core services are face to face and phone consultations offering career coaching and counseling, personality profiling, application preparation, job search and application strategies, networking skills, resume and LinkedIn writing and interview preparation. The target market will be all people wishing career support, but will focus on professional employees and graduates. Ultimately, the website will have 2 entry points on the landing page, firstly for professional employees and executives and secondly, for graduates. The challenge is having a brand / logo that appeal for 2 target market segments.

Characteristics for Logo / brand:
• Sophisticated, professional but wide enough or inspirational enough to appeal to graduates.
• No images, just using name and play on the first letters or abbreviation “SEG” for example
• No bright colours prefer dark colours or black (but happy to see ideas that could help with further branding e.g. PowerPoint slides, business cards and website…
• professional and credible
• Sophisticated and professional services in nature
• Global appeal
• Sharp, clear and classy in look and feel
• Demonstrate success and reaching career aspirations
• Implies credibility

Catch phrase:
• Short sharp, based on services the company provides e.g. “career services”
• Must be obvious what line of work the business is offering

Competitors:
http://www.katieroberts.com.au/
http://www.heidrick.com/
http://www.kornferry.com/ (we like this logo the most)
https://www.spencerstuart.com/
http://www.limelightresumes.com.au

Industry/Entity Type

Business

Logo Text

Scott Edgar Group Career Services