Design a logo for a foods producer

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This customer received 76 logo designs from 40 designers. They chose this logo design from TiD as the winning design.

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Logo Design Brief

About Us:

We are in the business of foods: salad rolls, hamburgers, chicken burgers, bacon and egg rolls...etc

Most of our customers are returning customers who often buys food from us as they know that we make real quality food!
e.g.
- fresh bread everyday
- Our food is made about 1-2 hours before it's served (so it's always fresh)
- our food's expiry date isn't 3 days like the sandwiches you buy at a convenience store. If it doesn't sell by the end of the day, we throw it out.
- We put all the good stuff in our rolls e.g. whole scooped avocados, 4 slices of ham, thick cuts meat for the fillings.

===========================

Our Requirements:

Whilst we have a good relationship with our customers we would like a logo/identity to be applied to our brand.

We want to call it LFV (Liu Food Van) as we operate out of a van.

We are looking for a simple logo which can be then be transformed to a sticker which we intend to put on the clear wrappings on the rolls.

Our foods are reasonably priced and we sell good honest food. So we want our brand/logo to reflect the same thing. So nothing too fancy, yet not too bland.

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Updates

Project Deadline Extended
Reason: we would like to see some more potential designs
Added Tuesday, December 04, 2012

Project Deadline Extended
Reason: Deadline extended
Added Monday, December 10, 2012

Industry/Entity Type

Business

Logo Text

LFV


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Payments
1st place
US$240
Participation payments x 1
US$20
Total
US$260

Project Deadline
13 Dec 2012 12:37:56 UTC
Language