Postcard to promote new research matching service for science
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This customer received 17 postcard designs from 4 designers. They chose this postcard design from an3 as the winning design.
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Postcard Design Brief
target market is researchers from industry and from institutions
can be 1 or two sided: Here's the text to go on the postcard:(order it how you want)
http://www.platformtechnologies.org/platformconnect
PlatformConnect helps you connect your project to a facility in the VPTN for the best outcome possible. It’s free to post a project.
Step 1
Create a project, select the discipline area and category, click submit. VPTN facilities active in those areas will be automatically notified.
Step 2
Wait for the bids to come rolling in from the VPTN facilities. Have a private discussion to clarify requirements and methodologies.
Step 3
Choose your best match and start working with the connected Platform.
VPTN is supported by: (add 3 mandatory logos as uploaded below)
Background:
The Victorian Platform Technologies Network (VPTN) is a network of publicly funded facilities that contain state of the art equipment for scientific research. The facilities are open for access to industry and academic researchers.
The postcard is to promote a new online 'matching service' called PlatformConnect, that the VPTN has created specifically to help researchers to find facilities with the capabilities to help them with their research. Researchers are able to post their project or experiment for free and get technical advice on how to go about the experiment and get an idea of costing to use the equipment and services from the provider (facility).
The design should use our PlatformConnect logo and the colours of blue, green and grey as used in the welcome pack design which I have attached. The postcard design should contain some elements of the attached welcome pack design, though I prefer a white background just with some of the elements of the welcome pack design. Please let me know if you cannot open the PDF or the indesign file attached, to view.
See our website platformtechnologies.org for design and what we are about or see the fledgling website at http://www.platformtechnologies.org/platformconnect (but don't use the pics on the landing page)
Must haves
The PlatformConnect logo
the website address: http://www.platformtechnologies.org/platformconnect/
icons clearly showing the 3 step process
Fonts used are Agency and bitsumishi (and possibly Din)
the postcard (A6 size ) can be 1 sided or 2 sided
3 mandatory logos (small but readable) at the bottom of one side of the card with the words 'supported by' above them.
Target Market(s)
Researchers and expert scientists
Industry/Entity Type
Industry
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 3 mandatory logos with 'VPTN is supported by' written above them
Have now uploaded the QR code. Please insert it.
Nice to have
- Lots of white space, Not crowded.
'step' icons for the three steps