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American Skin Institute Re-Branding Logo Design
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This customer received 195 logo designs from 86 designers. They chose this logo design from GreenLamp as the winning design.
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US$200
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195 designs
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86 designers
Logo Design Brief
We are re-branding a long established Dermatology practice in the San Fernando Valley of Los Angeles, CA. Beverly Hills is known as the "plastic surgery capital of the world". We want to change the perception that you have to go into Beverly Hills to get the best doctors.
The logo should be assertive, clean, classic, elegant and modern. The logo should incorporate the ASI acronym as it's main design element, along with the words "American Skin Institute". So playing with the letters using a serif font is what we have in mind - but we are flexible. The colors that we would like to see are blues and greens - but again, flexible. Please look up other dermatology practices in the Beverly Hills area as a reference.
Also - as a reference is the treatment that American Academy of Cosmetic Surgery gave to the letter "S" in their logo. A similar style "S" could work well in the "ASI" acronym portion of the logo.
Updates
We would love to see a logo with the ASI intertwined in some cool way.
Added Tuesday, November 27, 2012
Hi everyone -
I updated our design brief a little - also made reference to another logo's treatment of the letter "S" which may work very well here.
Thanks
Added Friday, November 30, 2012
Project Deadline Extended
Reason: Extended deadline for a week to allow for some final modifications. Initially wanted a logo with text letters, but can have a graphical "ASI" as well.
Added Thursday, December 13, 2012
Target Market(s)
Upscale patients wanting cosmetic procedure, skin cancer patients looking for the BEST dermatologist.
Industry/Entity Type
Plastic
Logo Text
ASI American Skin Institute
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want the letters to be the main feature of the logo and we would like to see the ASI intertwined in some cool fashion, with the option of having the words American Skin Institute to be used for different marketing mediums.
Nice to have
- Bold, assertive, yet modern, and inviting.