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ROC BOOTS AUSTRALIA - "ROC BACK TO SCHOOL" Posters
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This customer received 60 poster designs from 19 designers. They chose this poster design from Inkers as the winning design.
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A$440
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60 designs
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19 designers
Poster Design Brief
ROC BOOTS AUSTRALIA:
From its first product in 1990 ROC has evolved a school footwear culture of its own! ROC product is Australian designed from its Sydney base and combines youth trend with high-grade quality materials and great Australian fit. ROC are renowned for incorporating on trend fashions in their designs, reflecting attitude and personality, but still be comfortably worn every day.
PROJECT DESCRIPTION:
Hi Everyone! Thanks for checking out our brief.
At the moment we are currently in the process of launching our 2013 "Back to School" campaign to the public. As part of our promotions each year we provide our customer stores with point of sale material which they will display nation wide. This is a great opportunity for your design work to be displayed across Australian in hundreds of stores. Have fun with it!
We require:
-Two poster designs
-Size A2, front and back
-The Front (side A.)of each poster will focus on lifestyle photography
-The Back (side B.) is to be more graphically composed with the text "ROC BACK TO SCHOOL".
-Use of ROC Boots Logo (See attached)
-Display website address in tidy fashion (www.rocboots.com.au)
-Use of brand colours: Yellow,Black,Greys,White while also breaking out and bringing in more colour through ideas drawn from our inspiration files. (see attached)
-Use of Neon Graffiti/street art texture (see attached inspiration)
We have separated the lifestyle photography into two themes for each poster.
Poster theme 1. - During school activities. (see attached images)
Poster theme 2. - To and from from school. (see attached images)
-The front and back should associate visually with one another. Through the art/graphic elements.
Side A:
-Photography collage
-Include logo
-Incorporate artwork from side B.
- Text "ROC BACK TO SCHOOL" graffiti stencil treatment. (less prominent on this side)
-"www.rocboots.com.au"
Side B:
-Graphic artwork- Graffiti/street art style
- Featured Text "ROC BACK TO SCHOOL" graffiti stencil treatment
-"ROC BOOTS" Logo
- "www.rocboots.com.au"
Feel free to ask any questions you may have.
Updates
Added Friday, November 30, 2012
Project Deadline Extended
Reason: Hi Designers,
Thank you all for your creative works submitted so far.
I have extended the deadline another day just so i can provide accurate feedback to you, which will help direct your final designs.
Thanks for all your efforts, impressed!
Sal.
Added Sunday, December 02, 2012
Project Deadline Extended
Added Tuesday, December 04, 2012
Target Market(s)
High School: 13-18 yrs old female & male students, while also appealing to parents as they may be the purchasing customers
Industry/Entity Type
Fashion
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -ROC BOOTS logo (both sides with more prominence on side B.)
-"www.rocboots.com.au" (not prominent)
-Dimensions A2
-Use of attached lifestyle photography
-Graphic artwork (more so on side B.)
Nice to have
- As much as we have directed you with the design constraints. We are really interested in what you come up with.
Have fun and let your own sense of design flare out.
Check out our website www.rocboots.com.au to get a feel and understanding of the brand.
Should not have
- Do not adjust the treatment of original photography.
Thanks!