Logo for new online lottery

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Contest winning design

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This customer received 76 logo designs from 18 designers. They chose this logo design from annmedia as the winning design.

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Logo Design Brief

Business Background: million2one is a new business using a unique lottery concept. The idea is simple - one million tickets at $1 each and one prize of $1 million dollars.

Logo Requirements: We require a logo that reflects the simple nature of the product, that provides a professional uncomplicated symbol of the brand.

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Payment now guaranteed.


Feedback provided on all designs submitted so far.

Brief updated to incorporate new ideas.

Please advise if you need more time to submit designs and we may extend the deadline by a day or two.

Thanks, Simon


Added Wednesday, February 23, 2011

Target Market(s)

Customers will purchase tickets from an online website and within casinos worldwide. The logo will therefore be used on the web site and with printed marketing materials.

Industry/Entity Type

Business

Logo Text

million2one


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Number "2" must be larger than the rest of the text so that it stands out and separates the text. The logo should incorporate a comet that has a long narrow tail and ends at the number 2.
Nice to have
  • We like the idea that the attached rough sketch is trying to show. That is a comet that follows the path of an S and then stars in a line that then translate the S into a dollar sign. The S needs to be squashed down a bit with the fat end of the S comet ending in the number 2 or the whole million2one name as shown in the sketch.
Should not have
  • Italics or script text

Files
JPG
Dollar Wednesday, 23 February 2011 01:15:41
Wednesday, February 23, 2011
Payments
1st place
A$180
Participation payments x 2
A$20
Total
A$220

Project Deadline
24 Feb 2011 14:00:00 UTC
Language