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Logo for New Road Cycling Apparel company
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This customer received 74 logo designs from 25 designers. They chose this logo design from Kitchenfoil as the winning design.
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US$310
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74 designs
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25 designers
Logo Design Brief
I am starting a company for high end, pro quality cycling cloths and I would like a logo that conveys, excellent design in both the aesthetic and technical sense. The products and brand image are a handsome, clean look with style but not flashy. More Porsche than Cadillac, more Apple than Dell. It is a boutique brand, locally manufactured (California), environmentally sensitive.
The company name is Cnocs, derived from an Irish word for hills. One AMONG many ideas was to use the attached image as reference. I am NOT at all stuck on an Irish image. It was just a source of words and imagery for me.
Updates
The designs look great. Just one thing. They do not need to actually have the name Cnocs in it. It is fine if they do but it is not necessary
Added Friday, February 04, 2011
Project Deadline Extended
Reason: I am extending this a couple days because there were some technical difficulties with the site and I am waiting to get some feedback from some friends.
Matt
Added Saturday, February 19, 2011
I just wanted to thank all of you for the excellent designs. I liked many of them and it was truly difficult to choose which one to use. If anyone would like further feedback feel free to send me a message.
Added Monday, February 21, 2011
Target Market(s)
Well to do, middle-aged or slightly younger over achieving road cyclists who get up at 8 every Saturday and ride hard for 3 hours. They disdain the flashy costume like outfits that are popular now. They ride expensive bikes and want to wear high quality gear that looks good.
Industry/Entity Type
Boutique
Logo Text
Cnocs
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A scalable image that will work on a business card, a fabric logo, and website. probably something that should look good as a 1 inch diameter logo.Rich, earth tones At least some visual reference, however subtle or abstract to cycling
Nice to have
- I sort of like the image I attached as a reference but I wouldn't make that a top priority. I am open to any idea that conveys the brand qualities I mentioned. (rich quality) high performance, handsome design It can be pretty abstract and it would be nice if it was recognizable as a logo from 5 or 10 ft ( 2 to 3) meters away
Should not have
- Bright colors
Cliche
