LOGO for "The Revolution" a craft beer and artisan pizza restaurant that needs a logo design

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Contest winning design

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This customer received 79 logo designs from 19 designers. They chose this logo design from Hoopoe as the winning design.

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Logo Design Brief

Our new craft beer themed restaurant is located in Dublin, Ireland. We will offer a range of artisan pizzas plus a wide variety of bottled craft beers. I would like a design that could be used on menus, business cards, staff uniforms, and possibly signage. The name 'The Revolution' was inspired from the industrial revolution, and I would like to incorporate grays,browns, navys, or black colors. I also played around with idea of using steel cogs somewhere. I like that metal/steel/industrial feel. I also want to tie in the fact that we will be specializing in craft beers.

**There are image files attached at the bottom of the brief you can look at to gain some inspiration from

**UPDATE** After seeing some designs, I would like to further suggest staying away from cartoon designs, and anything that suggests the restaurant will be part of chain. Think small business, independent, professional but trying to stand out. The black white and gray colours also are what looks best in my opinion.

Regarding incorporating beer into the logo, I would rather have beer bottles in some way, than pints or glasses of beer. We will be specializing in carrying a range of bottled beers

If you have any questions, don't hesitate to ask.

Thank you for all your hard work and talent!

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Updates

After seeing some designs, I would like to further suggest staying away from cartoon designs, and anything that suggests the restaurant will be part of chain. Think small business, independent, professional but trying to stand out. The black white and gray colours also are what looks best in my opinion. Regarding incorporating beer into the logo, I would rather have beer bottles in some way, than pints or glasses of beer. We will be specializing in carrying a range of bottled beers Many thanks
Added Monday, September 22, 2014

We've decided to go with circular shape with the logo design as it goes better on different things e.g. Tshirts, menus, pizza boxes, etc.
Added Tuesday, September 23, 2014

when using the tagline please use 'Craft Beer & Artisan Pizza' both should be singular. Thank you to one of the designers for pointing that out!
Added Wednesday, September 24, 2014

We will be making our final choice tonight. Thanks to all who have submitted designs it's been really cool seeing what everyone has come up with and how creative everyone is. Be in touch soon! Thank you again!
Added Wednesday, October 01, 2014

Target Market(s)

30-55 male and females. middle-upper middle class. craft beer enthusiasts.

Industry/Entity Type

Restaurant

Logo Text

The Revolution (optional: craft beer & artisan pizzas)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)


Colors

Colors selected by the customer to be used in the logo design:

5c5c5c
9d9d9d
d9d9d9
ffffff
1b1b1b

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Should not have
  • Too many colours, cartoon style design, pint glasses

Files
Download all files - 0.7 MB
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BL strike Saturday, 20 September 2014 16:03:00
Saturday, September 20, 2014
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Payments
1st place
€120
Total
€120

Project Deadline
01 Oct 2014 08:00:32 UTC
Language

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