• S$375

• 197 designs

• 63 designers

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Logo Design Brief

Improvise the attached sample logo! The "origami-folds" logo design depicts parts of the Asia continent. We feel that it can be improved further with more 'obvious' folding-patterns. Please tweak it to a better look which is modern and refreshing. We are planning to keep brand continuity so that our customers who are familiar with our brand will continue to recognize who we are.

MUST include the write-ups of the below:
i) Logo design explanation
ii) Suggested Vision, Mission and Values (for Asiawide Print)
iii) Brand Story (for Asiawide Print)
iv) Suggested Trends & Unique Selling Point (USP) in Print that Asiawide Print can follow/develop

[GUARANTEED] Winner will be selected based on the revised logo proposal AND the write-up proposals.

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LOGO REVISION (to take note):

1. STYLE: A youthful, modern and professional look & feel.

2: COLOURS: To be incorporated in the logo are Asiawide Spring Green, Asiawide Pine Green, Dark Grey. (CMYK value attached in image reference) Can use either one of the green colour, or even both green together. If you feel like other green shades are nicer, please suggest.

3. FONTS: Please suggest and change preferably to a san-serif font, which reflects a youthful and professional look.

4. ICON / SYMBOL: To maintain, yet simplify/modernise the "folds" which represents Asia map region. Beautify it and make it appear cleaner.

Tips:
- When designing, please consider that the logo has to look good in reverse white as it is in colour too.
- Logo has to be a combination mark which includes the folded map symbol and wordings "Asiawide Print", DO NOT submit just a wordmark.
- Do submit as many revisions as you can design for a higher chance of being the contest winner.

Thank you and good luck!

Target Market(s)

Targeting age 20-45 existing and new consumers & businesses to print from us.

Industry/Entity Type

Printing

Logo Text

Asiawide Print Holdings

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST include the write-ups of the below:
• i) Logo design explanation
• ii) Suggested Vision, Mission and Values (for Asiawide Print)
• iii) Brand Story (for Asiawide Print)
• iv) Suggested Trends & Unique Selling Point (USP) in Print that Asiawide Print can follow/develop

Nice to have

• Tips:
• - When designing, please consider that the logo has to look good in reverse white as it is in colour too.
• - Logo has to be a combination mark which includes the map symbol and wordings "Asiawide Print", DO NOT submit just a wordmark.
• - We have attached a few logo samples of what "Logo Refresh" means.
• - Do submit as many as you can design for a higher chance of being the contest winner.

Should not have

• DO NOT submit just a wordmark

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