• US$400

• 72 designs

• 28 designers

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Logo Design Brief

This logo will be used as part of a company-wide marketing initiative to encourage guests at one of our 17 hotels to share their experience with us (and others) via their favorite social media site (Facebook, Twitter, Trip Advisor, Yelp, Foursquare, etc), on an online travel agency site that they may have used to make their reservation with us (Expedia, Travelocity, Orbitz, Priceline, etc), and/or on a new website we will create (www.WeCareSoShare.com).

The logo needs to be very clean, simple, and convey a modern, social media look. It is also very important that the font(s) use are large enough to be seen from a distance. The logo will be used in a variety of ways: On in-house promotional materials (Window Static Clings at the Front Doors, Table Tents/Small Stand-up Signs at the Front Desk, Buttons that Desk Clerks Will Wear on Their Uniforms, and more) as-well-as online website, etc. In conjuction with the logo, we envision incorporating (1) Popular social media icons, (2) Popular online travel agency logos, and perhaps a (3) QR Code for quickly accessing the WeCareSoShare.com website via a smartphone. THEREFORE, the design of this logo needs to think about the simplicity of many of those logos...AND how icons for those companies may look (whether round, square, true color, or same colors) when used in conjunction with this logo. For example, it may look best in some collateral pieces to have a circle of these company icons surrounding the We Care So Share logo.

Finally, the objective of this initiative is to increase the number of fans on Facebook, followers on Twitter, reviews on Trip Advisor, etc...and to engage that audience via each medium accordingly.

Target Market(s)

Our in-house hotel guests who use social media.

Industry/Entity Type

Marketing

Logo Text

We Care So Share

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Large font clearly seen from a distance as it needs to stand out from other elements we may use in the collateral material it is used on.

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