hardnup nutrition - health and supplement business

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This customer received 43 logo designs from 17 designers. They chose this logo design from Imaginiste as the winning design.
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we need a logo design for a new internet company called "hardnup nutrition"
we sell supplements online
we need a company design to put on all products and the website with a space on the packaging to write the individual product - e.g.. protein powder
we were thinking of a design of the writing "hardnup" in the shape of a bicep arm maybe? something that represents strength
if you have a better idea we are open to it!
was thinking red as the main colour - with silver, black and white as the other colours if needed
thanks
Target Market(s)
males 18-50 that want to build muscle and are into health and fitness training
Industry/Entity Type
Nutrition
Logo Text
"hardnup" and in smaller writing "nutrition"