Trucharts.com Website homepage redesign for conversions

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This customer received 27 web designs from 4 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We would like to have our home page redesigned to attract new users to subscribe to our services, sign up for our site, and show our feature set on the home page. Also allow space for affiliate ads. We have over 8000 pageviews a month but the homepage is too updated daily and during the day but appears static and needs some oomph to attract suscribers
Goal 1. Redesign home page to make it look UI friendly.
Goal 2. Allow space for the site to advertise its feature set or updates/special promotion
Goal 3. Allow banner ad space for affiliate ad space - two boxes
Goal 4. Allow good space for real time news feed
Goal 5. Display HOT STOCKS etc from news feed
Goal 6. Pop up to welcome new users and request for sign up for free trial
Updates
Project Deadline Extended
Reason: We want to see some additional designs so we are extending the deadline.
Added Wednesday, October 22, 2014
Target Market(s)
Investment professionals, stock traders, stock investors, day traders
Industry/Entity Type
Affiliate
Font styles to use
Other font styles liked:
- Calibri
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need to have baseline representative of current elements on home page - reshuffling of the design is allowed and looking for some bold look.
Use logo colors.