• US$320

• 122 designs

• 36 designers

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Logo Design Brief

We are a Northern California based Financial Planning firm that is looking for a modern logo that conveys experience, progressive thinking, trust, and integrity to clients. The name of the firm is Pennington Financial Group.

Logo: You are free to create an image that you think represents our core mission, I've included some language to help with the brainstorming process. We like the idea of a tree but if you go in that direction we want it to be more progressive than the current logo which you can see on the draft of the website (attached). See below for a few bullet points on our firm:

1. We create tailored solutions to meet your needs
-Get results you won’t achieve on your own. Our mission is to help our clients clarify their financial goals, make better financial decisions, and to effectively manage their resources for both today and the years to come.

2. We built our firm on integrity and trust
- We are accountable to our clients—we say what we do, and do what we say. Doing what is right for you is better for our business in the long run.

3. We are experienced investment managers
- We have a true passion for the industry and have been in business for over 24 years.

Preferred Colors: Open to suggestions but I've attached a few samples (colors I like, blue, orange, green). I've also attached a screenshot of our website (draft) to provide some context for the logo. Make sure the colors and styles used fit within this framework.

Target Market(s)

Target customers have varying demographics, some things they have in common:
- They save money and care about their family
- They are affluent

Industry/Entity Type

Progressive

Logo Text

Pennington Financial Group

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Not a huge fan of the listed fonts, see if you can come up with something better

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No acronyms, ie. don't create a logo that says "PFG"

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Files

Download all files - 1.5 MB